THREAD ART - DIRECTION

As a mid-level designer at Thread, a significant aspect of my role entails focusing on brand identity and communication across advertising efforts, including the art direction of digital advertisements such as paid social ads. The main focus was to embodying Thread’s mission of enhancing individuals’ dressing and emotional experiences, while also simplifying and personalizing the shopping journey. This involves tasks ranging from curating outfit concepts and providing style guidance to art directing a monthly photoshoots for Thread advertisement and editorial content.