Style decoded
Thread caters to individuals who aspire to dress stylishly but find themselves too engrossed in life to navigate the constantly shifting fashion norms. The foundational concept behind the brand is to “To decode great style so everyone, everywhere, can dress by their own code.”
How does our visual representation manifest the notion of demystifying style? It combines technical precision, intricate details, and a human touch. The overarching objective for the brand is to establish Thread as the foremost authority in unraveling and simplifying style for a diverse audience. The most impactful approach to achieving this objective is to vividly showcase our process of unraveling style for individuals, allowing them to perceive our expertise rather than just being informed about it.
