Thread is for people who want to dress well but are too busy living to decipher ever-changing fashion rules. The concept idea was “To decode great style so everyone, everywhere, can dress by their own code.” How does our visual language bring to life the idea of style decoded? Its technical, detailed, and human. The brand goal: Position Thread as the expert in decoding style for all. The most meaningful way of achieving this goal is to show how we decode style for all, rather than tell people that we do it.
January 1, 2020