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Hyper Production Score
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Hyper Production Score

By 2067, the consumption of dairy per capita is expected to increase from 87 kilograms per person to 119. The industry is under pressure to provide ever-increasing output for the minimum of means. In this project, I examine hyper surveillance in dairy farming. With the newest technologies, cattle are constantly monitored and tracked in order to increase maximum production—from facial recognition to the monitoring of their chewing, and the scoring of their bodies. As a result of the unsustainable agriculture policy of the EU that incentivizes the overproduction of milk, we end up with “milk lakes” and increased demand from export countries.